I find this to be a clever ad for Heinz Ketchup for a couple reasons. The firs thing I notice is that the forground color is the same as the background Red... but it works even without a solid line between the two. just by looking at it you can recognize that you are looking at the bottom of a glass ketchup bottle. and to go with Hinze's theme they kept it all red other than their signature white label with green border. which they brought that green into the bottle as a tomato stem which give the slight hint that the round bottle shape is a tomato just picked from the vine and onto your table.

Scuba Steve here!! This is a very clever Idea. This is not advertizing a product or anything. This is a very clever piece of work where you take an every day object and make it into something completely different. also making none eye pleasing equipment look cool. The best part about this I think is that most of the time you see something like a fire extinguisher on the wall, even though it is bright red you seem to look over it and not even notice so when there is a fire and you need to find one you cant recall where it was on what wall. but I guarantee you that if you see something like this you will remember exactly where it is when you need it.

I first want to say I have been doing this for years before Coke every came out with this. I tend to put lemons in most of my sodas. This uses Cokes classic typeface from their logo but with a twist of a lemon peal. It is very clear that it is a peal from a lemon and works well enough you really don't have to look at the can on the bottom right to read it says with lemon on it. I do feel it is smart to have both on this piece to help counter balance each other as well as brand the look of the can so when you go to the store you van recognize it better than if they would have just put their logo.

Car advertizements. I always come across great ads for vehicles (usual Jeep tends to be my favorite) but this one is great as well. This ad is for Land Rover and is talking about how it has more pull power. It catches your eye due to the unbalance of the piece with a plane white clean side next to the crumbled side as the car is pulling it. by using a simple design it makes the feel of the vehicle appear to pull something massive with no struggle at all. I also enjoy the blue border at the bottom to incorporate the year and the logo.

This ad will catch the attention of any and all dog/animal lovers. I have a dog and every time I fill up his dog bowl he has a similar reaction with his tail wagging 100mph. I find it very clever that they made the tail look like a helicopter blade and the dogs back half being lifted up in the air as he devoured down on the Purina Dog food. Again this is a great advertisement with getting the message a crossed on how great their product is with no text other than the brand name.

Now that we are in the digital age, everything is done digital, including finding that special someone by using online dating sites. I found this very clever piece used by parship.com. It represents women on one side with men on the other and with the help of the Parship tab they will make that perfect alignment or connection between the both of you. the drop shadow allows for the icons to pop out and with the use of silver it really makes it look like an actual zipper. this design is so well done it might actually work as a functioning zipper for a clothes line?

As I get older I started doing what I never thought I would: Drink coffee. and I feel that it advertisement hit it right on the nose on why we tend to drink coffee in the morning, and throughout the day for that matter. The coffee cup represents an on and off know insinuating that with there full cup of coffee it will turn you on/ wake you up for the day. I am a huge fan of the simplicity with the background being black with some white radiating off the cup also using whit for the typefaces and logo to tie it all together.