I find this to be a clever ad for Heinz Ketchup for a couple reasons. The firs thing I notice is that the forground color is the same as the background Red... but it works even without a solid line between the two. just by looking at it you can recognize that you are looking at the bottom of a glass ketchup bottle. and to go with Hinze's theme they kept it all red other than their signature white label with green border. which they brought that green into the bottle as a tomato stem which give the slight hint that the round bottle shape is a tomato just picked from the vine and onto your table.