This reminded me of our first project in class we did with the billboard. This really caught my eye because I think we have all been in a situation like this where you realize after the fact that there is no toilet paper or you used the rest but still need more. Its kind of a gross thing to think about but that is what makes you remember more by putting the visual image in your head. Also the fact that it is in 3D also catches the eye. This says everything you need it to say without using words. with the exception of the brand on the bottle.