As I get older I started doing what I never thought I would: Drink coffee. and I feel that it advertisement hit it right on the nose on why we tend to drink coffee in the morning, and throughout the day for that matter. The coffee cup represents an on and off know insinuating that with there full cup of coffee it will turn you on/ wake you up for the day. I am a huge fan of the simplicity with the background being black with some white radiating off the cup also using whit for the typefaces and logo to tie it all together.