This ad will catch the attention of any and all dog/animal lovers. I have a dog and every time I fill up his dog bowl he has a similar reaction with his tail wagging 100mph. I find it very clever that they made the tail look like a helicopter blade and the dogs back half being lifted up in the air as he devoured down on the Purina Dog food. Again this is a great advertisement with getting the message a crossed on how great their product is with no text other than the brand name.